FIFA revenue hits $7.5 billion for current World Cup period, $1 billion more than income from the previous commercial cycle linked to the 2018 World Cup in Russia.
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FIFA has earned record revenues of $7.5 billion in the four years of commercial deals tied to the 2022 World Cup in Qatar, the governing body of soccer said.
It is $1 billion more than income from the previous commercial cycle linked to the 2018 World Cup in Russia.
FIFA also added second-tier sponsor deals this year from financial platform crypto.com and a blockchain provider — its first new American sponsor in more than a decade.
Key broadcast deals for this year’s World Cup were signed during Sepp Blatter’s presidency in two-tournament deals that included the Russia and Qatar tournaments.
FIFA was prepared to use that cash to help members through uncertainty in 2020 when national team soccer and World Cup qualifying games were almost entirely shut down.
Revenues are likely to approach $10 billion for the next four years thanks to a new financial strategy for women’s soccer and the expanded 2026 World Cup in the United States, Canada and Mexico.
Separate sponsor deals for women’s soccer are being signed for the 2023 World Cup in Australia and New Zealand.
Source: TRT World
