Chelsea Football Club, the Premier League giants are edging closer to securing a lucrative shirt sponsorship deal for the upcoming 2023/24 season. After a series of deliberations, it appears that Infinite Athlete is emerging as the prime contender for this coveted partnership.
Infinite Athlete’s connection with Chelsea traces back to their prior collaboration with Tempus Ex Machina, a technology-focused enterprise with which Chelsea had forged a seven-year alliance earlier this year. The promising potential of this union prompted the birth of Infinite Athlete, signaling a shift toward a dynamic and innovative partnership.
So, who exactly is Infinite Athlete? Founded in 2023 following the merger of Tempus Ex Machina and Biocore, LLC, Infinite Athlete is on a mission to revolutionize the world of sports by establishing a unified technological foundation across major sporting disciplines. This foundation is poised to seamlessly integrate sports data from various sources, ushering in an era of limitless possibilities.
The recent acquisition of Biocore, a pioneering biomechanics engineering firm led by Jeff Crandall, further underscores Infinite Athlete’s commitment to enhancing athletic performance and safety. The company’s reach extends beyond soccer, as evidenced by Crandall’s role in chairing the engineering committee for the NFL and their active involvement within PAC-12.
Chelsea enthusiasts can anticipate a host of groundbreaking initiatives stemming from this collaboration. From innovations enhancing the 5th Stand app and digital fan engagement to refining player health and safety protocols, Infinite Athlete’s influence is set to permeate various facets of the club’s operations. The recent pre-season friendly against Wrexham showcased the partnership’s potential, as ‘Match View X’ technology within the club’s app allowed fans to personalize their viewing experience.
While exact figures surrounding the deal remain undisclosed, early reports indicate that Chelsea stands to gain a substantial £50 million from this arrangement. While the duration of the sponsorship agreement remains shrouded in secrecy, the impending collaboration between Chelsea and Infinite Athlete is poised to set new standards for sports technology and fan engagement, promising an exhilarating season for Chelsea supporters and football enthusiasts alike.
